Apple’s MFi (Made for iPhone/iPod/iPad) is a licensing program for developers of hardware and software peripherals that work with Apple’s iDevices. The program covers various connectors including the headphone jack, original dock connector and the newer lightning connector as well as AirPlay support.  Companies joining the program and passing certification tests are able to display MFi logos on their product packaging.

What does this mean for promo?
Being able to meet your clients brief is essential and if an MFi approved product is part of this its good to understand the process.

When branding an MFi product you must comply with Apple’s regulations whereby a pre-production sample must be sent to an Apple authorised lab (UL) for testing and approval to ensure the products meet Apple’s strict standards. Apple will charge around USD$700 for the approval process and take up to 3wks to approve the sample.

Technovation has a number of MFi products that can be purchased plain or branded (on request).

2071 iCables
3153 Portable Charger Pro Lite
8203 powerpod 2300mAh
8207 carpod
8209 duocable
8210 flatline cable
8212 retrocable
8204 powercase iPhone5/5s
8205 powercase iPhone6
8206 powercase iPhone6 Plus

Please note – There are no license constraints for use of micro USB connectors commonly used by Android devices as Google develops OS (Open Source).

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